How To Get Rid Of Brand Love?

What is Brand Love?

Brand love is a marketing tactic that aims to win over brand-loyal customers and make them brand ambassadors or influencers. Brands must promote marketing techniques, customer value, and customer pleasure to create this culture. In a way similar to a mirror that allows us to imagine ourselves fulfilling all of our ambitions, the brands we support are a manifestation of our better selves. Popular brands might help us see certain qualities in ourselves, such as attractiveness, attitude, and talents.

We form a bond with that brand which is called Brand Love. For instance, there are reasons why people love Chanel

How do I get Rid of Brand Love?

Just as it takes time to form a bond, it takes time to break the bond. No need to stress about it. When it comes to your favorite brand there are always pros and cons that made you fall in love. You can overcome them with these few tips mentioned below.

Interrogate Your Brand 

Look into your brand a little more. Sometimes we form bonds based on the primary things. It’s not always what meets the eye. Search about your brand. Search for the reviews and ratings. How do they treat their other customers? Think as a person of morals. Is the brand you’re so in love with really loveable? The more you know about something, the more likely you’ll find a reason to dislike it. This is how reverse psychology works. Try looking for the bad points of your brand!



Is it Worth it?

The next step is to question is it worth to yourself. Is it worth every penny you keep spending on the items of that specific brand? Why exactly do you love the brand? Brand love is just an illusion you form based on a few good services. The bigger picture is usually ignored when the brand strategy is strong. You have to aim for the weak points to get rid of them.

Look for more brands

If you want to get rid of the Brand Love, you will have to move on! Yes. Just like relationships, this bond can be broken and replaced. It’s like moving on from addiction. It may seem like a hard job but once you’re over it. You feel refreshed. Looking for new brands will allow you to explore. Find better services and better quality at reasonable prices. It will help you stay on a budget too.

No need to stay in one place when you can have a world tour! Agreed?

Weigh the Pros and Cons

This a must thing to do. To know the pros and cons of the bond you are in. Is it to your benefit or loss? The few good experiences are making you blindly trust that brand? Always work in your best interest. Falling in love with a brand cannot possibly be in your best interest.

Is it good for your Mental Health?

The most important question is left unanswered. Is the brand love good for your mental health? Sometimes, we get stressed and sad over things we cannot afford to buy. It is a common reason for feeling inferior. If you’re in love with a Brand of high maintenance, you’re more likely to be depressed about it. Spending your money isn’t a big deal but wasting money surely is. Get rid of that brand love before it weakens your mental health. Give other brands the chance to shine!