Subway Plans to Start Digital Selling With Smart Fridges

Move away drinks and chips now you can have a fully customized Subway on the go from a vending machine! Soon you'll be able to get your hands on a Subway sandwich, vending machine style.

Freshness In Food Everyday

"Subway Grab & Go has quickly gained traction as consumers are drawn to sandwiches made fresh daily," Karla Martinez, director of innovation for non-traditional development at Subway, said in a statement. 

Taking this thought forward, Subway announced the platform of Grab & Go and they plan to start at places such as college campuses, hospitals, and airports to give fresh food at unusual places.

The machines are AI-backed. So a user walking in gets what he wants with correct directions. Plus, the transactions are cashless.

The primary thing is food will it be stale because it is in the machine? The answer to this question is no! The company restocks the machine from the nearest location of Subway.

The fridge was first installed at the University of California San Diego and it garnered a positive response.

The Subway Grab & Go smart fridge is currently available in 400 locations across America. But it's not ending at 400! Because Subway has full plans and strategies to augment and increase customer satisfaction with more locations to target.