McDonald's Luanches Little Mermaid Happy Meal

McDonald's has joined forces with Disney to introduce a limited-time "The Little Mermaid" themed Happy Meal. The partnership coincides with the release of Disney's live adaptation of the beloved film and aims to engage children with the enchanting world of Ariel and her underwater companions. Alongside the iconic figurines, McDonald's is offering an "Under the Sea" phone/tablet game on their HappyMeal.com website to enhance the magical experience.

Promoting Representation and Inclusion

To amplify the release of the Happy Meal, McDonald's has partnered with Black Girls Surf, a nonprofit organization that promotes diversity and inclusion within the surf industry. The collaboration includes a national television commercial featuring Rhonda "Coach Rho" Harper, the founder of Black Girls Surf. By highlighting the importance of young individuals who make waves and inspire change, McDonald's aims to foster a sense of empowerment and inclusivity.

Spreading Joy and Encouraging Dreams

Jennifer "JJ" Healan, VP of U.S. Marketing, Brand, Content, and Culture at McDonald's, emphasized that every Happy Meal embodies inclusivity, imagination, and joy. The partnership with Disney allows McDonald's to bring magic to life for fans, encouraging them to dream big and believe in their potential. By providing a platform where children can see themselves reflected in the characters they admire, McDonald's aims to inspire young minds to embrace possibility and create a positive impact.

Supporting Community Programs:

As part of its commitment to giving back, McDonald's has made a donation to Black Girls Surf to support the next generation of competitive surfers. Additionally, the company will host a special screening of "The Little Mermaid" for members of Black Girls Surf. Through initiatives like "The Little Mermaid" Happy Meal, McDonald's strives to drive representation and contribute to the advancement of underrepresented communities.

Positive Reception and Anticipated Success:

While Disney faced initial backlash over the casting choice for Ariel in the new adaptation, the response to the "The Little Mermaid" themed Happy Meal has been predominantly positive on social media. The film is expected to make a splash at the box office, projected to debut at No. 1 during Memorial Day weekend with an estimated earning of over $120 million.

Conclusion:

McDonald's collaboration with Disney for "The Little Mermaid" themed Happy Meal brings joy and excitement to children worldwide. By celebrating the beloved characters and incorporating a charitable partnership, McDonald's demonstrates its commitment to fostering representation, inclusion, and dreams. As families enjoy their Happy Meals and immerse themselves in the magical world of "The Little Mermaid," the partnership between these two iconic brands continues to inspire and captivate audiences of all ages.