Lay’s Brand Crossover at Paris Fashion Week

The mad race to get eyeballs and brand registration has become bigger than ever. The kind of medleys and brand crossovers seen in this age is insane.
One such crossover was between Balenciaga and Lay’s chips at the Paris Fashion Week.

Spanish Brand Joins Hands With American Food Giant

The fact is that food lovers like to live king size and now their loyalties to brands are tested. There is negative loyalty of people to a designer, a food joint, or a confectionery item in a minute.

For them only what looks good, feels good, or tastes divine is their favorite and hence to keep them hooked brands try innovative new ways!

Lay’s Branded Bag

This bag priced at $1,800 is up and available in shades of red, yellow, and blue with the Balenciaga Paris emblem on it. The runway was the first spot of models sashaying down with these Lay’s handbags in their hands. Surprisingly, Ali Express a famous online store delivering worldwide has been a leader in stocking a chips bag.

Yes, they had come up with this kind of bag for just $3. However, the creative director Demna Gvasalia shared the bag’s photos on his account and has garnered a good response online.

Not to forget, Lay’s also shared the pictures on their page and have been the talk of the town amongst people!