Lay's Arabia & KSA Team Partner For New Flavors & Anthem

The biggest news of today was KSA won against Argentina. But Lay's the subsidiary of PepsiCo has already hit gold by roping in some of the finest names from their team.

Lay's worldwide is associated with sports. Be it any country the sporting season brings a lot of snacking options for people. But the MENA region has been in the spotlight with the first Fifa cup played here. 

Keeping this in mind the company launched special limited edition flavors such as creamy garlic sauce, honey mustard, and balsamic vinegar and olive oil. of  

The Lay's brand ad has a guest appearance by legendary former player Majed Abdullah as well as six current hot favorite players. 

Aamer Sheikh, CEO of PepsiCo Middle East said, “Lay’s is all about bringing joy to the fans and we wanted to provide a way to connect with our Saudi fans over their love of the game — and love of snacks — to deliver even more smiles throughout the season,” 

Here is to more snacking, super amazing campaigns, and excellent football for the next month!