KFC Sells Over 100 Million Nuggets In Less Than 2 Months
By Hira Waheed
18 May 2023
KFC has achieved a significant milestone, selling over 100 million nuggets in less than two months since their launch on March 27. The restaurant chain expressed enthusiasm about the success they have witnessed so far with their new nugget offering. Seems like they are on a testing rampage, sometime back we reported KFC Is Testing Two New Chicken Sandwiches
Nuggets Driving Sales and Boosting Traffic
The introduction of KFC's nuggets not only contributed to impressive sales figures but also helped generate increased foot traffic. According to data from Placer.ai, KFC experienced a traffic boost of over 8% in early April following the launch of the product.
Building on the Success of Test Markets
The exceptional early performance of the nuggets in a test market in Charlotte, North Carolina, last summer set the stage for their nationwide success. KFC's Chief Marketing Officer, Nick Chavez, revealed that during the test, the nuggets accounted for over 10% of the sales mix and delivered a significant incrementality of 60-70%.
Chavez expressed confidence that the nuggets would resonate with younger consumers, contributing to KFC's goal of enhancing relevance and appeal among this demographic.
Catering to Younger Consumers and Staying Relevant
KFC has been actively targeting younger consumers and prioritizing menu innovations to remain relevant. The introduction of handheld, boneless products began with the launch of their sandwich in early 2021. Last year, the company reintroduced wraps, which successfully drove traffic and contributed to a 2% increase in same-store sales during Q1.
Chris Turner, CFO of Yum Brands, KFC's parent company, acknowledged the global success of KFC's off-the-bone offerings such as tenders, nuggets, and sandwiches. He expressed optimism that the U.S. market is finding the right formula to capitalize on these products.
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