The Mad Race To Get Lighter Skin

By Mia Evelyn

20 December 2022

Skin color is extremely sensitive and subject to unreasonable prejudice. While prejudice between ethnic groups owing to differences in skin tone illustrates the gravity of this problem, discrimination across races is an issue.

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Despite the current society's promotion of variety, there remains an ideal appearance that has influenced beauty standards. In contrast to those with "dusky" complexions, this picture valorizes fair-skinned people as more attractive. This idea is harmful, especially for young women who feel their physical beauty is always being judged by ideal pictures that are supported by the marketplace and the media.

Since social status is often determined by one's physical appearance in many societies, the pain of light-skin dominance has a long history. A culture where talent is trumped by physical appearance results from this. Based on this "light skin ideal," several international cosmetic firms have emerged, and their popularity is rising quickly.

Here are a few reasons why everyone’s in a mad rush to get a lighter tone of skin color.

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Colorism

In the era of slavery, when lighter-skinned slaves were preferred by their masters and frequently used as domestic rather than agricultural laborers, colorism first emerged in the United States. Because of the sexual assault committed by Whites that gave rise to this community of Blacks with a lighter complexion in the first place, these Blacks tended to be related to Whites directly. The likelihood that lighter-skinned Blacks (or mulattos) would have received an education and training in a skill increased considerably when they worked in the home as opposed to the fields.

Skin tone stratification and the prejudices that underpin it are quite likely to continue without much notice in a culture where obvious manifestations of racism are sometimes considered so illegitimate that even some open White nationalists deny being racist. This started the mad race to get lighter skin tones.

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The Fantasy Look

Whoever made the fictional world emphasized that the characters with lighter skin tones are the main characters. The beauty traits are defined as the character being light-toned and fair. The other traits include a pretty body and beautiful hair and facial features. The fictional world made an image that only lighter and paler skin can be counted as beautiful. Alas, it is not the truth.

Unfair Advantage

People from many ethnic groups have a vast variety of skin tones, ranging from dark brown to light white. Due to the institutional preference for people of color who have lighter skin tones, some of these minorities experience racism or colorism as a result. When compared to darker-skinned minorities with more "ethnic"-looking characteristics, light-skinned minorities face less prejudice. This occurs because people with lighter skin tones are more likely to pass for white and have Caucasian features, making them less vulnerable to racism and colorism. Lighter-skinned minorities are therefore inevitably more. Due to this, minorities with lighter complexions inherently have greater rights than those with darker skin.

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Advertisements and Products to get Lighter Skin

Our world is a messed-up place where lighter-skinned people want to get tanned and the darker complex just wants to be lighter. Models, celebrities, and influencers all promote lighter skin. Although the darker complex is out there too yet none have much fame to be introduced in an advertisement or a product to get darker complex. No one wants to accept their natural skin tone. Everyone wants to be beautiful like the people in advertisements. Many fall for the scam of these whitening products as well.

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