5 Best Bra Brands Of Pakistan
By Hira Waheed
2 June 2023
In Pakistan, the topic of lingerie shopping has long been considered a taboo, making it challenging for women to find comfortable and well-fitting bras without judgment or discomfort. However, a wave of local bra brands has emerged, aiming to provide Pakistani women with quality intimates while addressing their unique needs. In this article, we will explore the challenges of lingerie shopping in Pakistan and highlight five local bra brands that are revolutionizing the industry, offering affordable, comfortable, and stylish options that can be conveniently purchased online.
Losha: Revolutionizing Innerwear Shopping
Losha, founded by Dr. Shazia Lone, is a pioneering brand that aims to change the way women shop for lingerie in Pakistan. Driven by the mission to address health issues caused by ill-fitting bras, Losha offers a wide range of sizes and styles to cater to women of all shapes and tastes. The brand also focuses on fulfilling the post-surgical needs of women who have undergone mastectomy, providing comfort and support during their healing process.
Be Belle: The Epitome of Design and Comfort
Bebelle lingerie, a prominent name in the Pakistani lingerie industry, has gained recognition for its exceptional design and uncompromising comfort. With a strong commitment to high-quality standards, Bebelle utilizes top-notch materials and craftsmanship to create intricately designed bras. The brand's in-house research and development team, comprised of talented designers from Europe and the Far East, ensures that Bebelle remains at the forefront of innovation.
IFG: Affordable Elegance and Comfort
IFG (Intimate Fashion Gallery) is a local brand that offers a wide range of lingerie options at affordable prices. With a focus on providing elegance and comfort, IFG caters to diverse preferences and body types. Their collection includes bras made from good-quality cotton and padded materials, ensuring both style and comfort for Pakistani women.
Sapphire Intimate: Bridal and Everyday Delights
Sapphire, a renowned clothing store in Pakistan, has introduced Sapphire Intimate, a line of lingerie specifically designed for new brides and girls. This brand offers a variety of intimate wear that combines style, comfort, and affordability. With Sapphire Intimate, women can find beautiful bras for both special occasions and everyday wear.
EspicoPink: Lahore's Online Lingerie Store
EspicoPink is a Lahore-based online store that caters to the lingerie needs of Pakistani women. The store offers a wide range of good-quality intimates at reasonable prices, making it a popular choice among women looking for affordable yet stylish options. With the convenience of online shopping, EspicoPink brings quality lingerie to women's doorsteps, eliminating the social discomfort associated with traditional in-store experiences.
These five local bra brands are transforming the lingerie shopping experience for Pakistani women. By providing comfortable, well-fitting, and stylish options at affordable prices, they are breaking societal taboos and empowering women to embrace their bodies. With the convenience of online shopping, Pakistani women now have access to a diverse range of intimate wear that caters to their unique needs and preferences. The emergence of these brands marks a significant step towards a more inclusive and confident lingerie culture in Pakistan.
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